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Branding of Christmas

Episode #1113 | Added December 16, 2011

Christmas is no longer just a holiday. It is a multi-billion dollar industry. Over the centuries different Christmas symbols and images have emerged, and have become not only a tradition, but also a brand. Has the aggressive branding of Christmas replaced the meaning of Christmas? Let's put it in context.

Lorna's Wrap

Mike Tennant re-joins Lorna on-set in The Wrap to close out the discussion of the marketing, branding and images that surround Christmas - for better or worse. 

Resources

Guests

Mike Tennant
Co-author, "The Age of Persuasion" & radio producer, "The Age of Persuasion" 

Tim Schmalz
Sculptor 

Context

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