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June 27, 2016
By:Jeff Groenewald

Dear Friends,

I’m writing you today with a very significant announcement. Effective July 11, 2016, Lorna Dueck will become the CEO of Crossroads Christian Communications, Inc.  Many of you will know Crossroads as the home of 100 Huntley Street, and the place where the dream for Context was first developed.  As part of this announcement, Lorna will also have executive responsibility for YES TV (formerly the Crossroads Television Station). 

As the CEO of Context, I’m pleased to share with you that I see this as a very positive development for Context, for Crossroads, and for the Christian media voice in Canada.  Context will continue to produce television and online media from our downtown Toronto location, and Lorna Dueck will continue as a public voice on Context, though she will no longer be the Executive Producer. 

There are numerous synergies to be explored between Context and Crossroads and I see a new, stronger path being forged for the Christian media voice in Canada.   

Thank you for your continued support of Context!

Your Partner in Media Ministry,

Jeff Groenewald

CEO, Context with Lorna Dueck 



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